Rebuilt the Production & Art Buying teams to be better aligned for content production. Hired new producers and leveraged production partner relationships to produce online and television content for Country Crock, Popsicle and Beefeater.
Streamlined and enhanced internal, operational processes. Implemented a new resource forecasting and management methodology as well as a new project status and financial burn-tracking dashboard to track profitability and accuracy in revenue, billing and expenses.
Summer 2016 Popsicle launch with a new commercial (Pool), in-store advertising, landing page experience and display campaign.
Summer 2016 2nd commercial - Roller Coaster.
Winter 2016 'When We Bake' program launch with a new long-form docu-style video (soon to be edited for television), in-store advertising, landing page experience and display campaign.