The Country Crock shoot was scheduled for January 23rd and 24th on-location in Scarsdale.
The storm came in faster than expected the evening of January 22nd and at 10pm, New Jersey was declared a state of emergency. At 11pm Friday, we spent the next 24 hours rescheduling, crew, talent, clients - everything - to still pull of a successful shoot for SUNDAY and Monday!
Driving a Production Motorhome against traffic into Central Park is actually quite exhilarating. It was fantastic to setup lunch and wrap right in the park.
The Double-Decker was hauled from Miami, locked up in Greenpoint for its transformation. And the space also doubled as a Karate dojo.
Shooting "Sad Song' video at Galapagos in Brooklyn. Ric Ocasek gave us full creative license to create a world of our own for the video. Much of the set direction was hand made with thrift store found objects recreated for the shoot.
Launching the Cadillac Laurel (Spring) Sales Event Campaign from a sound stage in Long beach during the shoot, with an on-set creative, GFX and production team.