Recruited from Crispin, Porter & Bogusky for my content production, creative background and process acumen to build a strong agency team to inspire creativity and client confidence.
Lead the strategic development and management of the CRM, direct mail and digital marketing practice for BMW. Managed cross-functional teams to deliver the overall vision for social media and digital marketing campaigns that integrated television, print, digital, events and public relations to facilitate 360 BMW campaign experiences.
Re-branded and re-launched bmwusa.com with user profile and personalization options.
Launched the 1 Series in the USA - developed multiple videos for online (link below) to build momentum for the stateside launch.
2008 Forrester voted ‘BMW 1 Series’ best use of Social Media.
2009 Silver Effie Award for the New ‘BMW 1 Series’.