Built the creative production department for the ebay Inc. internal agency. Formalized channel, production processes and built teams for clients Wells Fargo, Ahold, Havaianas & Paypal.
Sourced content production to near and off-shore vendors for increased productivity and cost efficiencies.
Executive Producer for 6-day shoot in the San Francisco Bay area (Santa Cruz, Sonoma, San Francisco, Larkspur) to capture 2016 content for Paypal marketing.
Produced a full day conference summit at Pioneer Works in Brooklyn. Completely transformed the space to simultaneously have 3 sessions going throughout the day.
Main presenters included founder of Pioneer Works, Dustin Yellin, eBay Inc CEO John Donahoe, Chair of Design Initiative John Maeda, Senior Curator, MoMA Paola Antonelli, and Artist and Designer Sebastian Errazuriz. Finishing the day and evening was a sunset outdoor party with DJ Questlove.
Team producing the event was awarded the 'ebay Inspired Action Award'.
Scoped, planned and subsequently aligned and managed agencies and vendors executing against the $15MM integrated marketing & product rebranding campaign launch of the Wells Fargo Small Business division*.
*ebay was hired to launched the Wells Fargo Small Business marketing in May 2014. eBay was brought on to develop the integrated campaign materials, redesign the site and help build a content series for small businesses to win funding and mentoring to grow their small business.
Executive Producer and shoot producer (hired team) for 3 day tri-state shoot (NYC, Studio, Connecticut shore) to capture assets for global online, print and in-store communications.